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What is investor relations?

In this episode of Communicate, a Cairo Business Radio Podcast hosted by Samar Raouf, they speak to the experts of the Investor Relations business, on how, why and when to engage experts of the IR business.  They interview Benjamin Joannou, CEO of Bastion the Integrated communication specialists, Debbie Millar, Chairwoman of the Investor Relations Society of South Africa and Ari Meyerthal, Executive Director of Chorus Call South Africa, Australia, India and Japan.